Streamlining CRM with SAP business technology platform In today’s competitive business landscape, efficient customer relationship management (CRM) is crucial for sustaining growth and ensuring customer satisfaction. Leveraging the capabilities of the SAP Business Technology Platform (BTP) can significantly enhance CRM systems by integrating advanced technologies, improving operational efficiency, and providing real-time insights. This section explores how SAP BTP streamlines CRM processes, making customer management more effective and scalable. OMS+ for seamless customer management OMS+ is a cross-channel order management and point-of-sale platform designed specifically for SAP environments. With 25 years of partnership with SAP, DataXstream has developed OMS+ to address the complex selling challenges faced by SAP customers. The platform enhances customer management by providing a unified interface that seamlessly interacts with SAP systems, facilitating efficient order processing, and customer service operations. SAP BTP in omni-device CRM One of the standout features of SAP BTP is its ability to support omni-device CRM. This functionality enables businesses to manage customer relationships across various devices, whether it be desktop computers, tablets, or smartphones. The integration of SAP BTP ensures that all customer interactions and data are synchronized in real-time, providing a seamless and consistent experience regardless of the channel or device used. […]
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